2011: First Impressions
The seers poking at the messy entrails of economic data are seeing good signs. Albeit with varying degrees of trepidation they are forecasting noticeable recovery. Based on anecdotal evidence, your humble blogger agrees.
As some of the “old media” bounces back we’ll be able to more accurately tease out the long-term secular trends, set in motion by new online and mobile media, from the shorter-term economic cycles that the seasoned among us have seen before.
However, there’s no “easy street” around the corner. There will be no quick return to proven formulas in information/communication markets that seemed to mint money without much risk. Nor, with few lucky exceptions, will the glib new “grab market share” models pan-out.
Easy, though, is overrated. The best information businesses your humble blogger has had a hand in have been tough and complicated and therefore defensible, durable and rewarding.
In this New Year of 2011, we’re looking forward to working with other media utilitarians, working across media platforms and using new tools to make money the tough, sometimes complicated, not-so-easy, old-fashioned way!